How to Cancel NOW TV UK

Cancelling your NOW TV membership is straightforward once you know where to click. Whether you subscribed for Entertainment, Cinema, Sports or Boost, this guide explains every method – web, mobile, and Smart TV – plus what to do if you’re still being billed.

📋 What to Know Before You Cancel

NOW TV (also known as NOW) runs on a flexible, no-contract basis. You can cancel at any time, and your subscription will remain active until the end of the current billing cycle.

Each pass (e.g. Entertainment, Cinema, Sports) is treated separately — make sure to cancel each one you no longer want.

✅ Cancel via Web Browser

  1. Go to www.nowtv.com and sign in
  2. Click your profile icon (top-right corner) and choose My Account
  3. Under “Passes & Vouchers,” locate the pass you want to cancel
  4. Click Cancel Pass next to it
  5. Follow the prompts
    • Note: You may be offered a deal to stay
  6. Confirm cancellation on the final screen

✅ You’ll receive an email confirmation. The pass will stay active until the end of the billing period.

📱 Cancel on Mobile

The NOW app does not support in-app cancellations.

  1. Open your mobile browser (e.g. Safari, Chrome)
  2. Go to www.nowtv.com and log in
  3. Tap your profile icon > My Account
  4. Follow the standard cancellation steps under “Passes & Vouchers”

💡 If you subscribed through Apple (iPhone), go to Settings > Apple ID > Subscriptions and cancel from there.

📺 Cancel on Smart TV

NOW does not offer cancellation directly through the Smart TV or app interface.

Use a phone, tablet, or computer browser to cancel your pass by logging into your NOW account.

🕓 After Cancellation

  • You can keep watching until your current billing period ends.
  • You’ll receive an email confirming your NOW TV UK Subscription cancellation.
  • You can restart anytime by logging back in and selecting “Restart Pass.”

💬 Still Being Charged?

Still seeing charges? Common causes include:

  • You cancelled one pass but still have others active
  • Your cancellation didn’t complete (no confirmation email)
  • You subscribed via Apple and need to cancel through iOS

Double-check your “Passes & Vouchers” section to confirm everything you intended to cancel has been actioned.

🗑️ Delete Your Account (Optional)

To close your NOW account entirely (not just cancel passes), you must contact customer service directly.

Go to: https://help.nowtv.com/
Click “Get in Touch” and use the live chat to request full account deletion.

❓ FAQs – Your Questions Answered

Q 1. Can I pause my NOW TV membership instead of cancelling?
👉 NOW TV doesn’t currently let you pause a pass. You can cancel at any time and restart later with no re-joining fee – your account details and preferences remain saved.

Q 2. Will I get a refund after I cancel my NOW TV pass?
👉 You’ll keep full access until the end of your paid billing period. NOW TV normally doesn’t issue refunds for unused days once a new cycle has started.

Q 3. What if I signed up through Amazon or Google Play instead of directly with NOW TV?
👉 If you joined via Amazon Fire TV or Google Play, you must cancel through your Amazon or Google account’s Subscriptions section. Those platforms handle billing separately from NOW TV itself.