How to Cancel Amazon Prime UK

Cancelling your Amazon Prime subscription in the UK is straightforward, but it’s not always obvious where to go. Whether you’re done with Prime Video, no longer need next-day delivery, or simply want to avoid the next renewal, this guide shows you exactly how to cancel Amazon Prime from your browser or mobile app.

📋 What to Know Before You Cancel

Amazon Prime is billed either monthly or annually and auto-renews unless cancelled. When you cancel, your membership will continue until the end of the current billing period – unless you’re eligible for a refund (for example, if you haven’t used any Prime benefits).

✅ Cancel via Web Browser

  1. Go to www.amazon.co.uk and log in
  2. Hover over Accounts & Lists and click Your Prime Membership
  3. Click Manage Membership > End Membership
  4. Follow the prompts (Amazon may try to retain you)
  5. Confirm cancellation on the final page

✅ You’ll receive an email confirmation. Your membership remains active until the current billing cycle ends or until you’re refunded (if eligible).

📱 Cancel on Mobile

  1. Open the Amazon Shopping app and log in
  2. Tap the Menu icon (☰) and go to Your Account
  3. Tap Manage Prime Membership
  4. Tap End Membership and follow the steps to confirm

💡 If the app redirects you to a mobile browser, continue cancellation there.

📺 Cancel on Smart TV

Amazon Prime cannot be cancelled via the Prime Video app on Smart TVs or streaming devices.
Use your phone, tablet, or computer to complete the cancellation via a browser.

💬 Still Being Charged?

If you’re still being billed after cancelling, check:

  • If you accidentally created multiple Amazon accounts
  • Whether you’re on a shared family account that renewed
  • If the cancellation wasn’t fully confirmed (check for a confirmation email)

You can also go back to Your Prime Membership to verify your current status.

🗑️ Delete Your Account (Optional)

To permanently delete your entire Amazon account — including order history, saved addresses, and Prime — you must request this manually. Visit:
https://www.amazon.co.uk/privacy/data-deletion
and follow the instructions to submit an account closure request.